When April arrives, the Hwagae region looks as if it is carpeted in snow. In fact, it is the beautiful white flowers of the regions’ numerous cherry blossom trees that transform the landscape into a soft downy wonderland. One of the most popular attractions of the festival is ‘The 10ri Cherry Blossom Road’ (ri is the traditional Korean measurement unit, and 10ri equals approximately 4.5km). It is also known as ‘marriage road’, as it is said that if lovers walk down this road while holding hands, they will get married and stay happily together forever. Apart from the stunning beauty of the cherry blossoms, there is also an exciting series of seasonal programs and cultural events for guests to enjoy. Nearby attractions include the historic Hwagae Market and numerous restaurants serving the province’s traditional cuisines such as euneo-hoe (sliced raw sweetfish) and chamgetang (king crab broth).