Seoul, New York to start joint marketing to promote the cities
Oct 07, 2011
Since New York City has agreed on mutual cooperation for joint city marketing with London, Madrid, and Sao Paulo, Seoul has become the fourth city and the first city in Asia that will cooperate on city marketing with New York.
In October, the LED panel at Times Square and 70 bus stops in New York will be displaying an advertisement that contains the slogan "Infinitely Yours, Seoul" while Seoul will have advertisements at 133 bus and taxi stops with the slogan "This is New York City."
Airline company Korean Air, which is participating in the joint marketing, will run a special promotion that offers a discount on flights between Incheon and New York.
Online marketing includes mutual banner advertisements on municipal government websites http://english.seoul.go.kr and http://www.nycgo.com. Information on the two cities will be made available and exchanged on their respective SNS channels including Facebook and Twitter.
Last year, around 653,000 American visitors traveled to Korea and 223,000 Koreans visited New York.
By Jessica Seoyoung Choi
Korea.net Staff Writer
Department Global Communication and Contents Division