This festival celebrates the beautiful lotus flowers and highlights the importance of preserving wild flowers. Though the festival's program contains many events related to lotus flowers, making paper lotus flowers and making lotus flower soap are two particularly popular programs with international visitors.

Various other popular tourist destinations are located nearby the festival grounds, including several Baekje (BC18~AD660) cultural historic sites such as the Baekje Wangneungwon (royal mausoleum), Nakhwaam, and the Baekje Historical Museum.