The festival takes place on the shores of Cheongpungho Lake, an area awash with white cherry blossoms, forsythias, azaleas and many other wild flowers blossoms. In addition to the amazing natural scenery, visitors to the festival have their pick of a great selection of exhibitions, performances, and bungee jumping and water sports on Cheongpungho Lake. Other nearby tourist attractions include the Cheongpung Assets Complex, SBS Jecheon Film Set, and more.