Named after Lee Hyo-seok (이효석, 李孝石) (1907-1942), the author of “When Buckwheat Flowers Bloom” (메밀꽃 필 무렵) (1936), the festival is held at the author's hometown in Bongpyeong-myeon Village, Pyeongchang, famous for its beautiful buckwheat flower fields. The town is especially famous for its spectacular nightscapes. 

When	Sept. 1, 2018 ~ Sept. 9, 2018
Location	Bongpyeong-myeon Culture Village  157, Ihyoseok-gil, Pyeongchang-gun, Gangwon-do
Transportation	[Bus] Take an intercity bus to Jangpyeong Intercity Bus Terminal from Dong Seoul Terminal From Jangypeong Intercity Bus Terminal, take a local bus bound for Bongpyeong(봉평) to the festival venue.
Contact(TEL/FAX/Email)	1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) For more info: +82-33-335-2323~4
Website	http://www.hyoseok.com (Korean only)