Indian love for Korean Drama

- “Kimchi”, “K-beauty” followed by “K-drama”, online event K fever

- 172 online event video participants,

- Achieved 1 million views on the entire content network

  Korean Cultural Centre India has announced a total of 172 people submitted their videos to the “K-Insider Challenge, K Cinema & Drama” online event which was designed for providing a gathering place for Korean culture fans in India and it had over 1 million views on KCCI`s SNS channels.

Started with the “Kimchi Introduction” event, which had over 1 million cumulative views of all posts by 132 participants, and followed by the “K Beauty” event that exceeded 2 million views with 419 participants` introductory contents about Korean beauty products, Korean style makeup, and skin care tips during the 12-day participation period, this time “K Cinema & Drama” event got 172 participants whose video contents described the scenes from Korean movies and dramas and the cumulative number of views of all videos exceeded 1 million.

With the question, the charming points of Korean films and especially Korean dramas, the participants, Madhura Jadhav living in Mumbai said not only the main character but also the surrounding people also growing up together with their own life stories. Linchika Teronpi living in Assam state said it has very various and specific fields, characters, and subjects from daily families and human relationships stories to school life, romance, history, fantasy, and science fiction, but it is not limited to a specific region or class culture stories, it evokes universal sympathy. Riyan Zimik said the Korean drama tells the vivid and three-dimensional depiction of people who pursue their own happiness while having their own anguish. Especially, the kings and ordinary lower class people depicted in historical works will arouse our sympathy. In particular, Ankita who is MA students in college living in Thane said that the Korean drama that allowed her to endure difficult times after the corona pandemic, Korean dram is her savior on her hand writing letter of thanks to the Korean Cultural Centre.

Hwang Il-yong, director of the Korean Cultural Center India said, “In a situation where offline events and promotions are difficult due to the Covid 19 pandemic crisis, we regularly run an online event called K-Insider Challenge. Following Kimchi, K-beauty, and K-drama, we plan to continue to expand to other fields like K-fashion, etc. in the future.”

Excellent work video link

https://www.youtube.com/watch?v=1ldg-4zPdmk&list=PLgz7Y00kpzlyaFKScGsEQuV1PKJHl8lMd