DOST to launch research program on PH music industry

MANILA - The Department of Science and Technology (DOST) will launch a research project mapping and assessing the Philippines' music industry bid to support its growth.

In a statement, the science department said the study aims to get a comprehensive picture of the said performing arts, as well as its "creative and production dynamics." 

The 3-year study will be titled "Musika Pilipinas: Research and Mapping Towards Understanding, Scoping, and Defining the Philippine Music Industry" and will be led by National Research Council of the Philippines' Dr. Ma. Alexandra Chua. 

"It intends to identify prospects and challenges for an effective reference on cultural policy to be utilized in the process of building a more vibrant and dynamic Philippine music industry," the statement read. 

DOST said Filipinos cab help the economy by subscribing to local music and artists.

"Take that from Korean craze, the Hallyu wave, which is massively contributing to their economy," the agency said. 

A government study showed last year that K-pop sensation BTS's US-chart-topping single "Dynamite" could generate more than $1.4 billion for the South Korean economy and thousands of new jobs in the country. 

K-pop and K-drama soap operas have been among South Korea's most successful cultural exports. K-pop is a key component of the "Korean Wave" that has swept Asia and beyond over the last two decades.

This was why DOST said a "comprehensive baseline" of the music industry's structure and performance in the Philippines is needed to also gather its socio-cultural and economic data that could be used to "reveal opportunities and vulnerabilities." 

See more at: https://news.abs-cbn.com/entertainment/09/08/21/dost-to-launch-research-on-ph-music-industry