Madeleine Spence ｜ Sunday October 10 2021, 12.00pm ｜ The Sunday Times

It’s not the violence that make it surprising that the Netflix series Squid Game is about to surpass Bridgerton as the streaming service’s most popular show. It’s the fact that it’s a Korean-language drama, subtitled or dodgily dubbed into English (and with barely a sex scene). Or at least it would be surprising if you hadn’t been paying attention to the world’s growing obsession with all things South Korean. K-pop, K-drama, K-film, K-beauty: a K-wave is sweeping the globe.

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