Korea-mania continues: The exciting future of Korean content on Netflix

MANILA, Philippines – Kingdom. Squid Game. Hellbound. Sweet Home. Singles Inferno. The Silent Sea. When it comes to original content on Netflix, South Koreans seem to have the upper hand lately – and it looks like they have much more in store for the global audience in the coming years. For early 2022 alone, they will be debuting the series All Of Us Are Dead and their version of La Casa de Papel, among others.

What’s their secret? What makes South Korean series and movies, from reality dating shows to hard-hitting sociopolitical dramas, so attractive to the international audience?

In an interview on Wednesday, January 19, Don Kang, Netflix’s vice president of content for Korea, underlined his country’s “robust environment” for creative works.

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