The Embassy of the Republic of Korea and the Korean Cultural Center in Thailand hosted the opening ceremony of 'Busan World Expo 2030 - Experience tourism and local food of Busan like the movie' on 2nd May at 11:30 AM at the Center. The exhibition is to support Busan's competing as the candidate to organize World Expo 2030.

This exhibition, starting from 2nd May to 30th June, introduces tourist spots in Busan, which have been the background of popular K-series, such as 'My Name', 'D.P.' and 'The King: Eternal Monarch'. The audience can also enjoy the local food in Busan including 'Dwaeji Gukbap (Pork and rice soup)', 'Milmyeon (Wheat noodle with cold soup)' and 'Busan Eomuk (Fishcake)'.

Before the ceremony, guests wrote down their supporting message on the wall and watched presentation video by K-pop group BTS, the honorary ambassadors for the 2030 Busan World Expo.  

At the ceremony, Ms. Shin, Min Won, the Korean Soprano born in Busan and former instructor of Busan University, sung 'We Will Be One', a cheering song for the 2030 Busan World Expo and 'New Arirang'.   After then, guests enjoyed Busan's local food, prepared by three Korean restaurants in Bangkok: Myung Ga, Lee Ga and Dongdaemun.

Mr. Cho, Jae Il, the director of the center and Mr. Yi, Sang Woo, director of the Korea Tourism Organization in Bangkok, served 'Dwaeji Gukbap' and 'Milmyeon' to guests and introduced how to eat these typical dishes to promote Busan’s tourism. The center will sell Busan's local dishes from 2PM everyday at reasonable price.

H.E. Mr. Moon, Seoung-hyun, the Ambassador said, “Busan World Expo 2030 will be the great platform to communicate to find solutions for global challenges such as Climate change. It will be also good opportunity to Thailand, seeking carbon neutrality via BCG model (Bio-Circular-Green Economic Model). In addition, Busan World Expo 2030 will be the stage of global culture festival for the whole world including Thailand, not only displaying science technology.”

The center will continue to organize various events, such as tourism and K-contents expo  to introduce tourist attractions in Korea to Thai people.

For Thai, Busan is becoming the popular destination. During January and February of this year, total 4,554 Thai visited Busan, increased more than 53 times comparing the same period in 2022. In February, Thai ranked no. 5 next to Japan, Taiwan, Vietnam, and U.S. among foreign tourists visit Busan.  

The exhibition opens from Monday to Friday, from 9AM to 6PM. For more details, please visit the center's Facebook (@koreanculturalcenterTH) and homepage(https://thailand.korean-culture.org/th).