Hanbok Parade Celebrating the 60th Anniversary of Korean Immigration in Brazil, Held in São Paulo

On March 12th, a Hanbok parade was successfully held on Avenida Paulista, the cultural hub of São Paulo, as part of the celebrations for the 60th anniversary of Korean immigration in Brazil. The event was jointly organized by the Korean Cultural Center and the Korean Cultural and Artistic Association of Brazil, providing an opportunity to showcase the history and culture of Korean immigrants and to share the beautiful traditional attire and Korean culture with the Brazilian citizens.

Over 450 people signed up to participate in the parade, thanks to the support of those interested in the history of Korean immigration in 1963 and Hanbok. Among the applicants, 103 volunteers were selected to take part in the event. Due to high demand, the capacity was expanded to 200 participants, allowing for a larger number of people to join the parade than originally planned.

The celebration event featured performances by the K-pop dance cover group "KC Girls," a Nanta (comical musical theater) performance by the group "New Sound," and a fan dance performance by the Korean Dance Association of Brazil. These performances attracted great attention and applause from the spectators who were already present on the avenue before the start of the parade.

Consul General Hwang In-sang, President of the Korean Association of Brazil Kwon Myung-ho, and President of the Korean Cultural and Artistic Association of Brazil Lee Hwa-young were present at the event. Consul General Hwang In-sang expressed his expectations for strengthening cooperation between Korea and Brazil, emphasizing that Koreans were able to settle and grow in Brazil thanks to the country's diversity and inclusiveness.

Participants of all ages, ranging from six-month-old babies to the oldest participant at 80 years old, marched on Avenida Paulista, marking the first outdoor Hanbok parade in the history of immigration in São Paulo.

The participants wore a variety of traditional and modern Hanboks, marching approximately 2 km, showcasing the beauty of Hanbok to the local Brazilian spectators gathered at the venue.