The KoreaON 2023 (Korean Cultural Festival) was held from Friday, July 7 to Saturday, July 8 in the Korean Cultural Center in Hungary. The event, which was attended by approximately 3,000 people, was organized by the Han You Cultural Foundation of Hungary in cooperation with the Korean Cultural Center in Hungary. This is the fourth year that the event has been held annually, and it has attracted a lot of attention from local people.

Various Hallyu clubs participated in the event to showcase Korean culture including K-pop, which has been gaining popularity, as well as various programs such as tasting, making kimchi, learning Korean songs, traditional dances, playing Korean musical instruments, Korean calligraphy, painting folk tales, making sculptures, and playing traditional games. The programs were organized for the members of the Hallyu Club to share their passionate love for Korean culture with the visitors, and they were able to enjoy and spend valuable time with the visitors.