The Publication Industry Promotion Agency of Korea(KPIPA) participated in the London Book Fair 2024 to promote digital publication companies in Korea. Established in July 2012, the agency has assisted in various projects, and this is its third participation in the London Book Fair.

Four companies have granted their support: 2% Entertainment, A2Z Entertainment, DABIDA, RSMEDIA. 

2% Entertainment showcased their story of 'White Bear Hapoo'. Hapoo embarks on an adventure to reunite with his father, who disappeared due to climate change.

A2Z Entertainment introduced its wide range of genre fiction, including Back Number, Servant School, and Cafe Neverland, to the IP business.

DABIDA is an EduTech company that has developed various interactive learning solutions, such as GENICLASS and GENIPEN, which enhance the remote learning experience.

RSMEDIA showcased their web novel and webtoon projects, including Pet Lady-in-waiting and The Lord's Lady.