BTS, BLACKPINK, Lee Min-ho, Hyun Bin top 2024 Korean Wave Survey

The Ministry of  Culture, Sports and Tourism (MCST) of South Korea and the Korean Foundation for International Cultural Exchange (KOFICE) released the results of the 2024 Overseas Hallyu (Korean Wave) Survey. 

Korean Wave refers to the rise in popularity of Korean pop culture content. The survey was done to know the awareness of Korean Wave content in different countries. 

The survey was held from Nov. 10 to 30 last year among 25,000 respondents in 26 countries and regions: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Kazakhstan, Australia, US, Canada, Mexico, Brazil, Argentina, UK, France, Italy, Spain, Germany, Russia,  Turkmenistan, Turkey, UAE, Saudi Arabia, Egypt, South Africa, 

Results showed that seven out of 10 people (68.8 percent) who experienced the Korean Wave have a favorable opinion of Korean cultural content. 

The countries with the highest favorable ratings for Korean cultural content were Indonesia (86.3 percent), India (84.5 percent), Thailand, United Arab Emirates (83 percent), and Vietnam (82.9 percent).

Read more: https://mb.com.ph/2024/4/6/bts-blackpink-lee-min-ho-hyun-bin-top-2024-korean-wave-survey