K-PACT

ART, FASHION, and music will be at the center of the Hyundai Motor Philippines, Inc. (HMPH) celebration of 75 years of diplomatic relations between our country and the Republic of Korea (or South Korea). The company’s Hyundai Mobility Experience (HME) tour will mark the occasion with a series of activities to reach more Filipinos with the message.

“To give honor to this milestone, we will be highlighting our nations’ common interests and passions,” HMPH President Dong Wook Lee told guests at the opening of the brand’s “Partnership Beyond Borders” last April 24 at the SM Megamall. “Hyundai hopes to strengthen its connection with the Filipino community. We look forward to continuously being an instrument in fortifying the bond between Korea and the Philippines.”

HMPC partnered with four Filipino artists for its kickoff activity where mallgoers were able to view a collection of upcycled pieces, along with the latest vehicle offerings from Hyundai. At the center of the display was the Ioniq 5, aligned with the campaign’s focus on innovation.

Read more: https://www.bworldonline.com/velocity/2024/05/06/592705/k-pact/