The Korean Cultural Center in Sweden (KKC) has appointed K-pop idol PRIMROSE as an official honorary ambassador to mark the "K-pop Nordics Festival (KNF)" scheduled for 2024. On June 8th, PRIMROSE showcased their performance during the KNF. One audience member said, "It was wonderful to see their performance on stage as I had longed to watch K-pop idols perform live." On June 9th, Primrose visited the KKC to meet their fans in Europe. They opened a pop-up store where fans in Sweden could purchase their newly released albums and K-pop merchandise. They also held a fan-signing event for their Swedish fans.

Thank you, PRIMROSE, for your work as an honorary ambassador for the 2024 KNF, and thank you to those who visited the KKC during this event.