How K-pop shows are organized

For thousands of fans, seeing their favorite K-pop idols perform on stage is the ultimate experience. 

But the actual show is the culmination of a long process, including planning, choosing a venue and date, logistics, promotion and marketing. 

The Philippines is a major market for K-pop shows. Among those who held shows in the Philippines in 2024 include Seventeen, ENHYPEN, NCT 127, IU, Baekhyun, 2NE1, Suho, Cha Eun-woo, IVE, Red Velvet, BTOB, EXO's Chen and Stray Kids. 

How do K-pop shows happen? Staging a K-pop show takes a lot of effort and steps. 

Be it a fan meeting, fan con, solo concert tour, music festival or branded music festival, there are a lot of people and entities involved. 

These include promoters, artist brokers, producers, artists’ agencies and tour operators. 

In every country, there are promoters that finance and mount the shows. In the Philippines, these include Pulp Live World, Live Nation, L-Square Production and Wilbros Live. 

There are also the artist brokers who sell various types of shows to the promoters. 

On the other hand, a line producer mounts a show on behalf of the promoter for a fee. 

Read more: https://mb.com.ph/2025/3/15/how-k-pop-shows-are-organized