K-musical and Broadway hit ‘Maybe Happy Ending’ is biggest winner at Tony Awards

Its heartwarming treatment of universal themes such as love and friendship has earned it unanimous acclaim—and six Tony trophies. 

Just when we thought it had already peaked, South Korea’s soft power proves us wrong every single time. Everything “K” is everywhere, with everything about it deemed cool. 

From K-dramas/movies to K-food, K-pop to K-beauty, the East Asian country’s rise to being a global cultural powerhouse shows no signs of slowing down just yet. Korean pop culture has also been a huge economic driver for South Korea, the world’s 12th largest economy. K-pop alone, for instance, was valued at US$8.1 billion in 2021 and is estimated to reach US$20 billion by 2031, per a report by Allied Market Research. In 2023, the South Korean music industry achieved a record-breaking sales revenue totaling a staggering 12.6 trillion won or US$9.3 billion, according to Statista. 

All this is thanks to an estimated 225 million Hallyu fans and 1,748 Hallyu fan clubs across 119 countries, according to a March 2024 report by the Korea Foundation and the Ministry of Foreign Affairs.

And just the other day, June 8, South Korea conquered yet another important cultural institution: the Tony Awards. It looks like with this latest milestone, K-culture is all set to win over a new set of fans. 

Read more: https://thepost.ph/lifestyle/entertainment/maybe-happy-ending-biggest-winner-tony-awards/