Korea MICE Roadshow 2025 showcases Korea as a premier MICE destination in Manila and Cebu
The Korea Tourism Organization (KTO) successfully held the 2025 Korea MICE Roadshow in the Philippines with two major legs in Manila on June 24 and Cebu on June 26. The initiative reaffirmed Korea’s growing presence as a premier destination for Meetings, Incentives, Conferences and Exhibitions (MICE).
Held at Fairmont Makati and Radisson Blu Cebu, respectively, the roadshow gathered 250 participants in Manila and 150 attendees in Cebu, bringing together key travel industry players from both Korea and the Philippines. The event is part of Korea’s strategic efforts to promote its MICE offerings and regional tourism in line with the upcoming 2025 APEC Summit to be hosted in Gyeongju, a key city in the Gyeongbuk region.
Each leg of the roadshow featured a two-part program starting with a Travel Mart, where Korean and Philippine tourism professionals engaged in productive business-to-business consultations and networking. The event culminated with the Korea MICE Night, a cultural and promotional showcase that included presentations, Korean cultural performances and an exclusive look into Korea’s latest MICE developments.