● Outlet: Propmark

● Date: July 21, 2025

● Author: Mirela Tavares

● Link (in Portuguese): The K-food tsunami is coming

● Description: If it matches the same intensity as K-pop and K-dramas, K-food has everything it takes to become a tsunami in winning over the hearts (and stomachs) of Brazilians. This represents a range of opportunities for brands and professionals looking to ride the ‘Hallyu,’ the Korean wave that has already spread across the globe.

(This excerpt is part of the news article. Check out the full story using the link above.)

Cheul Hong Kim, Korean Cultural Center in Brazil Director