Events at KCCs abroad

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Promotional poster for the event


On September 26 and 27, the Korean Cultural Center in Brazil, in partnership with Viki, will host special screenings of the K-drama The Red Sleeve, a historical romance set in the Joseon dynasty, in celebration of K-Drama Day 2025.


The event will take place on the first floor of the Korean Cultural Center. After the screening of the opening episodes, there will be a talk with Professor Mariana Pacheco about the series and its historical background.


The audience will have the chance to experience not only the unique charm of K-dramas but also the depth of history and storytelling that defines the show.


The screenings aim to immerse viewers in the world of K-dramas and Korean history, exploring the emotions and storylines that characterize the genre. At the end of the event, the 70 attendees will also receive a special Viki coupon (limited to one per person).


About the K-Drama The Red Sleeve


(Click here to watch the trailer on YouTube)


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Set in the early 1700s, the story follows Yi San (Lee Junho), who must succeed his grandfather, a ruthless king responsible for his father’s death. Unlike his predecessor, Yi San is determined to be a benevolent ruler, though he is deeply scarred by his father’s fate. He falls in love with Sung Deok Im (Lee Se Young), a bright, free-spirited young woman. Afraid of losing her independence by becoming the prince’s consort, Deok Im hesitates. Still, as their feelings grow, she begins to see the meaning and rewards of their union.


About K-Drama Day


Rakuten Viki, the world’s leading destination for Asian entertainment, has announced the dates for its third K-Drama Day, created to celebrate the growing global popularity and fandom of Korean entertainment. Running from September 26 to September 30, Viki will bring fans closer to their favorite genre with an exciting lineup of awards, exclusive talent content, and more.


For more information on “K-Drama Day 2025,” click here.


About the talk session moderator


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Mariana Seminati Pacheco holds a PhD in Communication from PUC-SP and researches Korean pop culture in Brazil. She has participated in lectures and events on Hallyu, including “60 Years of Korea in Brazil – From Bom Retiro to Hallyu” (2023) and “History of Korea and Hallyu” (2025) (translated titles). She is the author of several articles on K-pop, K-dramas, and contemporary Korean culture.



About the event


  • ● Date & Time:

    • ○ September 26 (Friday)

      • ■ 7:00 PM – Screening of Episode 1

      • ■ 8:15 PM – Talk session

    • ○ September 27 (Saturday)

      • ■ 12:00 PM – Screening of Episodes 1 and 2

      • ■ 2:15 PM – Talk session

  • ● Venue: Korean Cultural Center in Brazil (CCCB)

  • ● Address: Av. Paulista, 460, Bela Vista, São Paulo/SP

  • ● Age rating: 14+

  • ● Admission: Free

  • ● Capacity: 70 per day

    • ○ Tickets will be distributed on a first-come, first-served basis at the Korean Cultural Center reception desk 1 hour before the event.


For inquiries, please email: dong@kccbrazil.com.br


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