• ● Outlet: Veja

• ● Date: 9/14/2025

• ● Author: Tatiana Moura

• ● Link: K-drama: Globo Bets on South Korean Dramas to Reach New Audiences

• ● Description:

In recent years, the West has increasingly embraced South Korean culture. [...] These dramas have been gaining popularity in Brazil, especially among older viewers. Noticing this trend, TV Globo has already shown interest in producing a series in this style and launched the idea in 2024.

(This excerpt is part of the news article. Read the full story at the link above (in Portuguese).)

Yoon Park and Moon Ga-young in Sweet Deception (Press Release/Playback)