Events at KCCs abroad

Promotional poster for the event, containing the 4 members of Hammer

Promotional poster for the event, containing the 4 members of Hammer


On November 16, the Korean Cultural Center in Brazil, in partnership with the Museum of Immigration, the Korea National University of Arts (K-Arts), and the Korea Foundation for International Cultural Exchange (KOFICE), will present “Rhythms of Korea,” a traditional Korean music concert featuring the group Hammer, composed of current and former K-Arts students, along with local artists.


The event will take place on the outdoor stage in the garden of the Museum of Immigration, in São Paulo. Its goal is to introduce the Brazilian public to the rhythmic richness and lyrical sensitivity of traditional Korean music, strengthening cultural exchange between the two countries.


As part of the K.R.U.S.H! project (Korean Rhythms Uniting Strings Harmony), the group Hammer will perform pieces that explore the rhythmic intensity and expressive power of traditional music and instruments, including Geomungo-nori, Alter Ego, and Toy Parade.


Two demonstration groups from the Korean Cultural Center will also participate in the event: the Sejong Choir and Gayagatos, along with the female percussion group “Tang Ae Sori”. The activity is free, open to all visitors, and part of the Museum of Immigration’s regular programming.


About the artists


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Hammer group profile picture

Hammer

Hammer is a traditional Korean music group consisting of geomungo (Korean zither), guitar, and percussion. Created with the purpose of offering a bold, innovative perspective on traditional music, Hammer challenges the boundaries of conventional music through dynamic, experimental compositions.

The name “Hammer” symbolizes the powerful percussion sound created by the unique combination of geomungo, guitar, and percussion. Beyond simply performing, the members deliver electrifying, memorable presentations that expand the possibilities of traditional Korean music.

The group’s rare instrumentation, centered on the geomungo and percussion, highlights the deep resonance and rhythmic potential of these instruments, pushing their expressive capacity to new limits.

의류, 사람, 여성, 실내이(가) 표시된 사진  AI 생성 콘텐츠는 정확하지 않을 수 있습니다.

Sejong Choir profile picture

Sejong Choir

The Sejong Choir is a female vocal group formed by students of the Korean Cultural Center. They perform Korean songs, with a special focus on classic and contemporary Korean repertoire.

Brought together by their passion for sharing the emotion and sensitivity of Korean music in Brazil, the members explore not only traditional Korean songs but also celebrated works from Brazilian music, creating a musical bridge between the two cultures.

의류, 사람, 신발류, 야외이(가) 표시된 사진  AI 생성 콘텐츠는 정확하지 않을 수 있습니다.

Gayagatos profile picture

Gayagatos

Gayagatos is a group composed of students from the Korean Cultural Center in Brazil who study Gayageum Byeongchang.

Gayageum Byeongchang is a traditional Korean art form that combines singing with the gayageum, a distinctive Korean string instrument. It is a refined musical style that demands perfect balance between voice and instrument.

Through continued rehearsals and performances, Gayagatos works to share the beauty and depth of traditional Korean arts with audiences in Brazil.

 

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Tang Ae Sori profile picture

Tang Ae Sori (Sound of the earth)

Tang Ae Sori, meaning “sound of the earth,” is a Samulnori musical group composed of daughters of Korean immigrants. Created in February 2025, the group represents the reconnection between its members and their ancestral culture within Brazil, the country their families chose to call home.

Nongak is a traditional Korean rhythm performed during rural ceremonies for good harvests or village celebrations. It is played with four percussion instruments (Samulnori), each representing elements of nature such as wind, rain, thunder, and clouds. Nongak is more than a musical performance; it is an art form rich in symbolism, history, and traditions from ancient Korea.


About the program

Duration: approximately 2 hours


Order of performances:

1. Sejong Choir

        a. To be announced

2. Gayagatos

        a. To be announced

3. Tang Ae Sori (Sound of the earth)
        a. To be announced

4. Hammer
        a. Toy Parade
        b. Alter Ego
        c. Hana Dul Set
        d. From the Beginning
        e. Geomungo-nori

About the event

● Date: November 16, 2025 (Sunday)
● Time: 2:00 p.m. to 4:00 p.m.
● Location: Museum of Immigration
● Address: Rua Visconde de Parnaíba, 1.316, Mooca, São Paulo/SP
● Age rating: all ages
● Free admission (subject to venue capacity)
● Questions: contato@kccbrazil.com.br