Applewood, the Asian global concert promoter behind acts like Blackpink, Seventeen and Enhypen, will partner with Untitled Group to bring the K-pop festival 안녕, Melbourne to Melbourne’s Flemington Racecourse on Saturday, 14 March 2026. The event will showcase Applewood’s internationally acclaimed production capabilities to Australian audiences for the first time, with the full line-up to be announced on 12 December.

The festival reflects the growing popularity of K-pop in Australia, where groups like BTS, Stray Kids and TWICE have built large, highly engaged fanbases. Recent tours, such as TWICE’s Sydney and Melbourne shows, sold over 50,000 tickets and set new benchmarks for K-pop in the country, highlighting strong demand for live performances, merchandise and fan experiences.

Applewood’s partnership with Untitled Group represents a significant step in expanding Asian touring content in Australia. The promoter, established in 2012, has staged more than 120 shows across 18 countries, and the festival aims to further diversify the local music landscape while strengthening connections between Australian fans and the K-pop industry.

Read more at https://au.rollingstone.com/music/music-news/k-pop-festival-hello-melbourne-australia-2026-88557/