The Hallyu! exhibition at the National Museum of Australia traces South Korea’s remarkable transformation from a war-torn and impoverished nation in the mid-20th century to a global cultural powerhouse. Featuring over 200 objects, the exhibition highlights K-pop, Korean cinema, fashion, beauty and historical artifacts, including the Parasite bathroom set and K-pop costumes from aespa. It explores how the country leveraged culture, technology and fandom to drive economic growth and international influence, with PSY’s Gangnam Style marking a turning point in the global recognition of Korean pop culture.
Korean-Australian artists such as muralist Sophi Odling contribute to the exhibition, connecting personal narratives with broader themes of identity and creativity. Curators emphasize that Hallyu has reshaped perceptions of Korea worldwide, fueling tourism, language learning, and cultural exchange. By combining traditional heritage with modern entertainment, the Korean Wave continues to showcase the nation’s soft power and its enduring global impact.