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On March 14, 2026 (Saturday), the Korean Cultural Center in Brazil, in partnership with the Korean beauty company Aekyung Industrial and the Feira do Bom Retiro, will host the cultural program “K-pop Random Play Dance x Kerasys in São Paulo.” 

Designed for Brazilian Hallyu fans who enjoy both K-pop and K-beauty, the event will take the form of a Random Play Dance competition open to the general public. Participants with the best performances will receive special prizes, including an iPhone, provided by Kerasys. 

The program will also feature a variety of interactive activities, including a giveaway station, a booth introducing K-beauty culture, and a product experience area showcasing Kerasys hair care products.