Why K-beauty now ranks highest in the Philippines

Beauty is all the rage nowadays. It is not a trend but seriously consumed and devoured with aspirations to adopt that glow we see in Korean celebrities. It also provides a major shift in perspective when it comes to beauty.

At its core is a defining characteristic: its emphasis on skin. Unlike Western approaches that often prioritize coverage and contour, Korean beauty places value on skincare as the foundation. Makeup is typically applied with a lighter hand, designed to enhance rather than conceal, resulting in a more natural glowing look. This aesthetic, supported by continuous product innovation, has contributed to the industry’s strong worldwide following.

Korean beauty is placed under the spotlight at the Korean Cultural Center (KCCP) in the Philippines with its K-Beauty Week, ongoing until April 25. Framed as a 10-day exhibition, the event brings together product showcases, lecture-workshops and cultural displays, offering a closer look at an industry that has steadily moved to the forefront of the global beauty landscape.

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