K-BEAUTY In BELGIUM
Rising stars from Korean cosmetics companies are meeting in Brussels to identify opportunities for their products and develop their partnerships in the European market.
The Korean Embassy, in partnership with KOTRA, inaugurates this first ever "K-Beauty in Belgium" event on June 14, 2019 from 14:00 to 20:00 at the Sablon Korean Cultural Center, a must-see tourist destination in the city of Brussels.
Products from Korean companies are all being validated. CPNP is the online notification system for products that must be purchased.
Among them, we find Nature Republic including Ginseng Crème Royale Aqueous Silk has obtained the seal of quality Grand Or in 2016, 2017 and 2018 in the category "Cosmetics and toiletries" World Selection; and COSMAX, one of the largest companies in the OCM / OEM market.
The afternoon will be devoted to B2B, where meetings with other Belgian companies are scheduled from 14.00 to 17.00.
Following these meetings in B2B, participants, diplomats, journalists, makeup artists and influencers, how they presented themselves on the cosmetic industry in Korea and on the tourism of well-being and beauty in Korea (Tourist Office Korean); they also attend a demonstration of the application of these products to a make-up professional working in Europe and performances of K-Pop.
The export of Korean cosmetics has tripled in recent years from 46.6 million euros in 2015 to 134.9 million euros in 2017.
Recently, Korean cosmetics using the environment such as ginseng, green and seawater have attracted the attention of European consumers.
KIM Hyoung-Zhin, Ambassador of the Republic of Korea to the Kingdom of Belgium and to the European Union, said: "I hope that this is the chance for Belgians to learn about culture there is no comment yet on Korean cosmetics ", it was added," the Embassy will do its utmost with the support of institutions to encourage the development of industrial cooperation between Belgian and Korean ".
The Korean Embassy, in partnership with KOTRA, inaugurates this first ever "K-Beauty in Belgium" event on June 14, 2019 from 14:00 to 20:00 at the Sablon Korean Cultural Center, a must-see tourist destination in the city of Brussels.
Products from Korean companies are all being validated. CPNP is the online notification system for products that must be purchased.
Among them, we find Nature Republic including Ginseng Crème Royale Aqueous Silk has obtained the seal of quality Grand Or in 2016, 2017 and 2018 in the category "Cosmetics and toiletries" World Selection; and COSMAX, one of the largest companies in the OCM / OEM market.
The afternoon will be devoted to B2B, where meetings with other Belgian companies are scheduled from 14.00 to 17.00.
Following these meetings in B2B, participants, diplomats, journalists, makeup artists and influencers, how they presented themselves on the cosmetic industry in Korea and on the tourism of well-being and beauty in Korea (Tourist Office Korean); they also attend a demonstration of the application of these products to a make-up professional working in Europe and performances of K-Pop.
The export of Korean cosmetics has tripled in recent years from 46.6 million euros in 2015 to 134.9 million euros in 2017.
Recently, Korean cosmetics using the environment such as ginseng, green and seawater have attracted the attention of European consumers.
KIM Hyoung-Zhin, Ambassador of the Republic of Korea to the Kingdom of Belgium and to the European Union, said: "I hope that this is the chance for Belgians to learn about culture there is no comment yet on Korean cosmetics ", it was added," the Embassy will do its utmost with the support of institutions to encourage the development of industrial cooperation between Belgian and Korean ".
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