The Korean Cultural Center of Italy (Director Choong-Seok Oh) ​​set it as <Korean Week> in Italy for 6 days from October 25 to 31 and held various Korean cultural events online.

Online Korean cultural events ▲K-POP contest (10.25) ▲Exhibition <Joseon, Confronting Plague>(10.26) ▲Korean Film Festival: Korean films <Poetry>, <Watchers>, <Good, Bad, Strange > Screening (10.27-30) ▲Korean cuisine hosted by 6 famous Italian broadcasters and chefs: Bulgogi, Bibimbap, Kimbap, Seafood Pajeon, Kimchi and Bossam, and Songpyeon (10.26-10.31) ▲“Harmony of Light” by Korean lively crew It was a streaming performance (10.30,31).

This event attracted a lot of attention so that a total of 112 times (3 national TV broadcasts, 6 major daily newspapers, 2 news agencies, 91 online news) were reported by major local media before and during the event. It was also reported in Korea.

In particular, Costantino Della Gherardesca, a famous Italian broadcaster commissioned by the Korean Cultural Center as the'Korean Cultural Promotion Ambassador' 20.5%, 4.21 million viewers) also promoted Korea Week, and promoted Korea Week through his Facebook and Instagram posts and stories. (Costantino's total number of 7 posts on SNS is over 620,000 as of 12:00 noon on November 2nd)

In addition, the famous Italian YouTuber <Seoul Mafia> (39.7 million subscribers, 13.3 million views) also introduced Korean week and Korean cultural events in detail.

The main promotional video introducing Korea Week recorded 265,311 views on YouTube of the Cultural Center, 65,916 views on Facebook of the Cultural Center, and 118,271 on Instagram of the Cultural Center (11.2, 12 o'clock).

In the past, Korean Week and Korean cultural events were held annually in major cities such as Rome, Milan, Florence, and Turin, but this year, due to the spread of corona in the host country, tens of thousands of people from all over Italy Participation in Korean cultural events was achieved.

If you look at the number of video views and playback, you can see that the number of participants has increased to a degree that is difficult to compare with those of the past offline events.

During Korean Week (10.25-31), most locals who enjoyed watching K-pop, exhibitions, movies, Korean food, and performances on YouTube through the Cultural Center were "very satisfied", "fantastic", "thanks to the Korean Cultural Center for organizing such an event" Left comments.

It can be said that the cultural events of this Korean Week received high satisfaction and positive responses from the participants through event planning that meets the needs of local people.

In addition, it was possible to promote the expansion of participants and viewers of Korean cultural events by cooperating with major famous broadcasters, YouTubers, and chefs, and promoting them through their online events.

Although the Korean Week and Korean cultural events ended successfully, I will say that this is not the end but a new beginning.

Videos of K-pop, exhibitions, Korean food, and performances posted by the Korean Cultural Center in Italy are still increasing in number of views on YouTube, Facebook, and Instagram of the Korean Cultural Center.