MLTM's 2012 International Business Awards results
|
Award |
Section |
Category |
Title |
Main contents |
|
Gold |
Live Event Awards Category |
Best Public Relations Event |
Camping Festival |
1,000 teams totaling 4,000 people participated at an automobile camping festival held at the largest scale ever in Korea near the Yeoju water detention facility of the Four Major Rivers |
|
Silver |
Communications, Public Relations, and Investor Relations |
Communications or PR Campaign/Program of the Year - marketing - Consumer Products |
Policy Talk Talk |
Presided over by the MLTM Minister in format of a talk concert designed to strengthen communications with Korea's young people in their 20s and 30s |
|
Bronze |
Annual Report and Other Literature Awards Category |
Other Publications - Government |
Restoring the Four Major Rivers at a Glance |
A comprehensive information brochure about the Four Major Rivers Restoration Project |
The "Camping Festival," which received a Gold award as it was selected as a "Best Public Relations Event" had been held at the largest scale in Korea for a single event as an automobile camping event, participated by 700 teams totaling approximately 3,000 people at the Yeoju water detention facility of the Han River for two nights and three days.
In particular, this event, going beyond offering a camping site for automobiles, contributed to forming a new waterside culture by utilizing the venue as a place where diverse hands-on experience activities and cultural performances took place while allowing people to enjoy leisure time and rest in the newly transformed waterside areas by holding such mini events as the Culture Concert (broadcast by Y-Star) themed on the nature, Children's Lives Drawing Festival, New Waves Photography Exhibition, Kayak Festival, Canoe Experience, and Camping Cooking Competition.
The "Policy Talk Talk" was arranged for the purpose of strengthening communications with Korea's young people in their 20s and 30s, and was held in a "talk concert" format where the MLTM Minister himself and about 10 PR campus groups totaling 80 college students who are members of Korea's Collegiate PR Association called "KUPRA" freely exchanged questions and answers in a discussion format.
In addition, college students where were in the audience applauded a feature at the talk concert venue where they were able to post their questions to the MLTM Minister in an unrestricted manner by pasting their posts to the "Post-it Notice Board" set up at the talk concert venue before the start of the event.
At this year's IBA, among government ministries, the MLTM (1 Gold, 1 Silver, and 1 Bronze) and the Ministry of Employment and Labor (2 Silvers), and the Military Manpower Administration (1 Gold) were selected as honorees, while other public institutions, such as the Korea Tourism Organization, Korea Airports Corporation, and Korea Cadastral Survey Corporation were also included in the honorees list.
2012 IBA Korean Ministers and Public Institutions selected as
|
Comments |
Gold |
Silver |
Bronze |
Total |
Comments |
|
Gross total |
56 |
73 |
28 |
157 |
|
|
Public sector total |
12 |
30 |
12 |
54 |
|
|
|
Public institutions |
10 |
27 |
11 |
54 |
Public corporations, sub-institutions of government ministries, etc. |
|
Government ministries |
2 |
3 |
1 |
5 |
․ Ministry of Land, Transport and Maritime Affairs (1 Gold, 1 Silver, and 1 Bronze)
․ Ministry of Employment and Labor (2 Silvers)
․ Military Manpower Administration (1 Gold) |
* For more detailed information, please refer to the attachment 1
The IBA is considered the business sector's Oscars, being a premier international competition that evaluates submitted entrants on 15 different sections on such business categories as management, growth, and public relations that organizations or enterprises worldwide undertook for a span of a year.
The 2012 IBA saw entrants from 50 different countries with a total of 3,200 works submitted, and the award ceremony for this year's honorees will take place at a banquet scheduled on Monday, October 15 at the Ritz-Carlton Hotel in Seoul, Korea.
|
◈ IBA (International Business Awards): |
|
- It's an international competition on the business sector created for the first time in the world for its kind, targeting organizations and enterprises of approximately 50 countries in the world, evaluating their management performances, public relations, designs, and other areas undertaken for a time span of a year.
- The award's name, Stevie, means to be crowned in Greek. |
A related person to the Office for the Four Major Rivers Restoration said, "the fact that the four major rivers were reborn as cultural and waterside areas that have automobile camping sites, cultural pavilions, and bicycle roads, receiving affection and interest from the public made our receiving the awards possible," adding, "Going forward, by offering more entertainment features for things to see and enjoy to the public, the Office for the Four Major Rivers Restoration will redouble its efforts to create new waterside cultures in Korea."
The entire list of honorees from Korea and overseas for the 2012 IBA can be found at the websites of the Korea Commercial Film Maker Union (www.koreacf.or.kr) and Korea Business Communicators Association (www.sabo.or.kr).