Press Releases

Ministry of Gender Equality & Family

May 20,2024

Finding “1388” on Baedal Minjok Co., Ltd.

and Supporting Youths who are in Isolation & Reclusion

- Baedal Minjok Co., Ltd. to support the “one-stop package for youths in isolation & reclusion,” a project by the Ministry of Gender Equality & Family, as part of its social contribution activities

- Held an event to learn about the youth counseling channel “Youth Counseling 1388” on the app’s main page

- Donated gift certificates, which can be used for takeout orders, to motivate isolated & secluded youth to go out


The Ministry of Gender Equality & Family and Baedal Minjok Co., Ltd. (operator: Woowa Brothers Corp.) are poised to work together to restore youths’ daily lives in isolation and reclusion. 


Starting from Monday, May 20, Baedal Minjok Co., Ltd. will undertake the PR campaign for “Youth Counseling 1388” on the first page of its app to help isolated and secluded youths and their families apply for government support services, as well as a donation event participated by users. 


The donation event allows app users to identify a four-digit number to open the lock on the event page, “Find the hidden number in Baedal’s house!” and enter it to find the meaning of the correct answer.   

Baedal Minjok Co., Ltd. plans to present food delivery vouchers to participants in the pilot project named “One-Stop Package Support for Isolated & Secluded Youths” this year to help them venture out in public and gain experience.