Press Releases

Cultural Heritage Administration

Apr 14,2025

 K-Heritage Echoes Worldwide: Launch of

the 2025 Global K-Heritage Ambassadors


 - 35 International Students Selected from the Global Korea Scholarship (GKS) Program; three-Month Promotional Activities Begin with Kickoff Ceremony on April 11 -


The Korea Heritage Service (KHS, Administrator: Choi Eung-chon), with the support of the National Institute for International Education (NIIED) under the Ministry of Education, will hold a kickoff ceremony for the 2025 Global K-Heritage Ambassadors on April 11 at 10:00 a.m. at the National Palace Museum of Korea (Jongno-gu, Seoul), targeting international students invited to Korea through the government scholarship program.

Now in its fourth year, the Global K-Heritage Ambassadors program offers foreign residents in Korea the chance to experience national heritage and introduce it through their own perspectives—a program for which the KHS directly provides educational and hands-on opportunities. In 2025, 35 outstanding international students from countries around the world were selected through collaboration with the NIIED. The program aims to deepen participants’ cultural understanding of Korean heritage and promote multilingual content worldwide.
*Global Korea Scholarship (GKS): A scholarship program operated by the NIIED, designed to foster global talent and build Korea-friendly international networks by inviting foreign students to study in Korea.

In preparation for their full engagement as ambassadors, participants will attend a special lecture on the global significance of Korea heritage and take part in a hands-on session crafting commemorative items using najeon chilgi, a traditional Korean craft. These activities are designed to give the ambassadors a more grounded understanding of Korean heritage and inspire their upcoming promotional work.

Starting with this Kickoff event, the 2025 Global K-Heritage Ambassadors will carry out activities for about three months (April 11-July 6), primarily through social media. Their work will include producing heritage exploration content, introducing Korean heritage in their native languages, addressing historical distortions online, and promoting the correct names and values of Korea’s national heritage. Outstanding participants will receive official commendations at the end of the program. The content and outcomes of their activities will serve as valuable resources for Korea’s global cultural heritage promotion.

The KHS will continue to carry out active administration in line with Article 7 of the Framework Act on National Heritage, striving to ensure that both domestic and international audiences can easily access and enjoy Korean heritage and to share its value with international communities, thereby contributing to wider efforts toward cultural exchange and social cohesion.