Culture

Jun 25, 2014

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Korean clothing designers grabbed attention in Italy, the trendsetter in the world of high fashion.

Seven designers, including Hong Sung-wan, Lee Ju-young and Ko Tae-yong, took part in the Pitti Uomo, a menswear trade show held from June 17 to June 20, and showed off the newest trends in modern fashion. Korea was the official guest nation of the 86th Pitti Uomo, in celebration of the 130th anniversary of Korea-Italy diplomatic relations. The Pitti Uomo, started in 1976, attracts 1,100 brands, 20,000 merchandisers and marketers and 16,000 fashion promoters from across the world. It is held twice a year, in January and June.

Among the seven designers, Ko Tae-yong of Beyond Closet added a touch of youth to his classic designs and created a fresh look, while Seo Byung-mun experimented with various patterns and harmonized them with high-tech fabric to create a menswear for the 21st century.

Hong Sung-wan of ROLIAT added practicality to the classic English style while Han Hyun Min of MÜNN used unique fabric and a different method of needlework to create new silhouettes. The works of Jang Hyeong-cheol of Ordinary People are based on his motto, "A distinctive sense, within ordinariness," while Koo Yeon-joo and Choi Jin-woo of J KOO complemented their English classics with a modern touch. Lee Ju-young of Resurrection has produced costumes for many musicians, like Marilyn Manson and will.i.am, and employed non-traditional elements in his works, such as punk and hippie styles.


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The "Concept Korea at Pitti Uomo" pavilion in Florence, Italy, is full of fashion industry people from around the world. (photos: the Korea Creative Content Agency)



At the guest nation event on June 18, many people, including fashion industry VIPs, watched performances by Korean artists who were clad in costumes designed by participating designers. Jambinai, a band specialized in the fusion of traditional Korean music and modern music, used traditional instruments, such as a haegeum, a stringed instrument similar to a fiddle, and a geomungo, a six-stringed zither, to perform their heavy metal music. The performers wore Lee Ju-young's clothes. IDIOTAPE, an electronic music band, and GRION, a hip-hop band, wore styles from Jang Hyeong-cheol and Seo Byung-mun, respectively.

"Korean fashion is full of creative imagination and potential," said Antonio Cristaudo, the director of the Pitti Uomo. "There are many market-oriented young designers who can lead the world's fashion industry and this is very interesting. I am glad to invite Korea as the guest nation in celebration of the 130th anniversary of Korea-Italy diplomatic relations."


 Jambinai, a band known for its rock music played with traditional Korean instruments, performs some jazz and post-rock pieces at the Pitti Uomo on June 18. (photo: the Korea Creative Content Agency)

Jambinai, a band known for its rock music played with traditional Korean instruments, performs some jazz and post-rock pieces at the Pitti Uomo on June 18. (photo: the Korea Creative Content Agency)



By Limb Jae-un
Korea.net Staff Writer
jun2@korea.kr

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