The “Culture and Creativity Academy,” a training facility aimed at cultivating young talent in the creative arts, has opened its doors in downtown Seoul on March 2.
The government hopes the academy will play a pivotal role in the so-called “Culture and Creativity Fusion Belt,” one of the Park Geun-hye administration’s core plans to promote the development of mass media and pop culture.
The academy will run a series of programs aimed at developing technologies and fostering the talent needed in the content industry. With the first batch of students, a total of 45 “creators” have now been enrolled in the school. They will complete a curriculum that focuses on content education & planning, as well as one that involves them in a set of practical projects, showing them how to make their products into a business.
The "creators" will get a supply of both human and material resources required for the planning and production of content, such as research subsidies and state-of-the-art equipment. In addition, they will enjoy subsidized funds when they try to attract investment or start their business. They will have the opportunity to engage in R&D projects, bring their creations out to the global market and conduct business outside Korea.
Beyond the academy, the "creators" will be ready to go into business across a variety of cultural industries, such as planning, producing, researching or turning ideas into business performance, broadcasting, film, exhibitions and games.
The faculty has been carefully chosen to lead the courses. Among the teaching staff are chief curator Bernhard Serexhe from the Center for Art and Media Karlsruhe in Germany, Canadian director Timothy James Scott who filmed the U.S. dramas “Spartacus” and “Gotham,” and director of the DaVinci Institute Thomas Frey.
“Leonardo da Vinci produced masterpieces that represented his times, even when materials for painting were so scarce that he had to make his paints himself. In this era, we need a ‘neo-Leonardo da Vinci’ who can lead the new cultural flows by making digital tools and technologies and blending them together so that they can be turned into a good business,” said Minister of Culture, Sports and Tourism Kim Jongdeok. The minister added that, “High quality content doesn’t come from good marketing or good institutions, but from a creative artist who builds it.“
By Sohn JiAe
Korea.net Staff Writer
Photos: the Korea Creative Agency, the Ministry of Culture, Sports and Tourism
jiae5853@korea.kr
The government hopes the academy will play a pivotal role in the so-called “Culture and Creativity Fusion Belt,” one of the Park Geun-hye administration’s core plans to promote the development of mass media and pop culture.
The Culture and Creativity Academy opens its doors on March 2, welcoming its first batch of students.
The academy will run a series of programs aimed at developing technologies and fostering the talent needed in the content industry. With the first batch of students, a total of 45 “creators” have now been enrolled in the school. They will complete a curriculum that focuses on content education & planning, as well as one that involves them in a set of practical projects, showing them how to make their products into a business.
The "creators" will get a supply of both human and material resources required for the planning and production of content, such as research subsidies and state-of-the-art equipment. In addition, they will enjoy subsidized funds when they try to attract investment or start their business. They will have the opportunity to engage in R&D projects, bring their creations out to the global market and conduct business outside Korea.
Beyond the academy, the "creators" will be ready to go into business across a variety of cultural industries, such as planning, producing, researching or turning ideas into business performance, broadcasting, film, exhibitions and games.
The faculty has been carefully chosen to lead the courses. Among the teaching staff are chief curator Bernhard Serexhe from the Center for Art and Media Karlsruhe in Germany, Canadian director Timothy James Scott who filmed the U.S. dramas “Spartacus” and “Gotham,” and director of the DaVinci Institute Thomas Frey.
Minister of Culture, Sports and Tourism Kim Jongdeok welcomes the inaugural class at the government's new Culture and Creativity Academy. 'The content that will be produced by students here should not be left unnoticed. Instead, we should turn it into a profitable business that will make differences in market trends, not just at home but abroad, too. We will actively support the activities undertaken here.'
“Leonardo da Vinci produced masterpieces that represented his times, even when materials for painting were so scarce that he had to make his paints himself. In this era, we need a ‘neo-Leonardo da Vinci’ who can lead the new cultural flows by making digital tools and technologies and blending them together so that they can be turned into a good business,” said Minister of Culture, Sports and Tourism Kim Jongdeok. The minister added that, “High quality content doesn’t come from good marketing or good institutions, but from a creative artist who builds it.“
By Sohn JiAe
Korea.net Staff Writer
Photos: the Korea Creative Agency, the Ministry of Culture, Sports and Tourism
jiae5853@korea.kr
The Culture and Creativity Academy opens its doors on March 2 and is equipped with conference rooms and rest areas.
