Have you been interested in trying a hair color similar to that of your favorite Korean celebrity, but found that getting your hair done often by professionals is expensive or time consuming? Well, the popular DIY brand Bubble Hair Coloring just might be the solution for you.
Believe it or not, I have yet to go back to the salon to get my hair colored after I discovered the hassle-free hair coloring product that is Bubble Hair Coloring back in 2014.

The pop group Girls Day appears in an ad for Mise En Scene’s Bubble Hair Coloring. (Photo: the brand's YouTube channel)
Bubble Hair Coloring is basically a type of foam hair dye. Korean brands like Etude House, Tony Moly, Holika Holika and many more carry their own versions of bubble hair dyes. I even saw the brand Mise En Scene at my local Korean market. All of them have similar prices, which are all very affordable.
I’ve never attempted to color my hair on my own with the traditional cream hair dye and I've always let my stylist do it for me at the salon. It’s harder to make sure that you've applied the cream evenly to your hair, especially if you’re doing it by yourself. However, with bubble hair dye, it’s as simple as shampooing your hair.
Some, if not most, of these dyes are ammonia-free, so it's better for people who are sensitive to that. Even the scent isn’t too harsh. The consistency is also thick enough so that it doesn't drip down your face.

The Korean beauty show 'Get It Beauty' uses bubble hair dye. (Photo: insiteTV's YouTube channel)
Bubble hair dye kits usually come with all your coloring needs, including gloves, a cape and a softening conditioner/treatment. Mixing the two components won’t even take you two minutes. The whole process is honestly easy and convenient because you can do it comfortably at home and you don’t need someone else to assist you. The after color treatment will leave your hair shiny and soft, plus it has a fragrant smell to it, too.
There are many more pros than cons with bubble hair dyes, as they're inexpensive, easy to use and contain fewer harmful chemicals, which means it’s less damaging. On that note, having less of those chemicals can result in the color not being quite as long-lasting as professional hair dyes, but that’s understandable. This can also be a positive thing if you’re just looking into trying out a certain color.
I’ve only tried bubble hair dyes from Etude House since I've had good experiences with them. I’m satisfied with the color pay off and it lasts long enough in my hair. In my case, I dye my hair about three times a year. I usually watch a Korean drama or variety show while waiting for the color to set.
As with any other hair dye, the color appears closer to what is stated or pictured on the box if your hair is a much lighter shade, or if it's bleached. It also depends on your hair’s current color, history and condition.
I posted a comparison of my very faded, bleached hair that used to be red. I used Etude House's bubble hair dye in "Wine Red" and it magically brought back "glory" to my hair. On the right is another before-and-after comparison of my natural roots that were starting to bother me. Can you see the difference after I applied "Lavender Brown"? Many of my friends complimented me on this hair color.

Etude House's Bubble Hair Coloring comes in Wine Red (left) and Lavender Brown (right).
I love how I can change my hair color in an instant and it still remains healthy.
You, too, can easily achieve a new look for a fraction of the price with the use of Bubble Hair Coloring.
By Nadine Postigo
Korea.net Honorary Reporter
Photos: Nadine Postigo, Youtube