Culture

Aug 07, 2016

View this article in another language
  • 한국어
  • English
  • 日本語
  • 中文
  • العربية
  • Español
  • Français
  • Deutsch
  • Pусский
  • Tiếng Việt
  • Indonesian
RIO DE JANEIRO, Aug. 6 (Yonhap) -- South Korea held various cultural events on Copacabana Beach on Saturday to promote the 2018 PyeongChang Winter Olympics.

South Korea has been working to boost the profile of its alpine city of PyeongChang to people around the world who have flocked to Rio de Janeiro for the ongoing Summer Olympics.

Brazilians and tourists watch a performance of traditional Korean instruments at the PyeongChang 2018 House in Rio de Janeiro on Aug. 6, 2016. (Courtesy of PyeongChang Olympics Organizing Committee)

Brazilians and tourists watch a performance of traditional Korean instruments at the PyeongChang 2018 House in Rio de Janeiro on Aug. 6, 2016. (Courtesy of PyeongChang Olympics Organizing Committee)





During the opening ceremony of a promotion center named the PyeongChang 2018 House in Rio, South Korea's culture minister Kim Jong-deok urged locals and tourists to meet again in the snowy fields of PyeongChang.

Hundreds of people watched a cultural performance that featured B-boy dancing, a demonstration of the traditional Korean martial art of taekwondo and Nanta, a long-running Korean non-verbal show.

Brazilians and tourists listen to traditional Korean instruments at the PyeongChang 2018 House in Rio de Janeiro on Aug. 6, 2016. (Courtesy of PyeongChang Olympics Organizing Committee)

Brazilians and tourists listen to traditional Korean instruments at the PyeongChang 2018 House in Rio de Janeiro on Aug. 6, 2016. (Courtesy of PyeongChang Olympics Organizing Committee)





South Koreans also made big kimbap, a seaweed-wrapped rice roll filled with a variety of ingredients, to offer visitors a taste of Korean food.

Some people shouted they know South Korean rapper Psy and boy band SHINee as a K-pop dance performance began.

K-pop has burnished South Korea's image as a trendsetting country, home to "Gangnam Style," Psy's mega-hit song.

Carlos Augusto Cardoso Gorito, a Brazilian who is well-known in South Korea for appearing on a South Korean talk show, publicized the PyeongChang Winter Olympics by wearing "hanbok," Korea's traditional dress.

Gorito came to his hometown last week as a capacity of Public Relations Ambassador of South Korea's Gangwon Province to which PyeongChang is located.

He said he would like to publicize South Korea and Gangwon Province to Brazilians through this promotion center.

South Korea also set up an automata exhibition of Olympic venues and characters in 18 winter sports near the promotion center.

The South Korean organizers said visitors can experience ski jumping through 4-D virtual reality, as well as Korean calligraphy and crafts using "hanji," traditional Korean paper, at a booth inside the promotion center.

The Korean Tourism Organization, a government agency designed to promote Korean tourism, said the promotion center is popular among locals and tourists.

Yonhap News