An experiential event on K-beauty was held on Jan. 17 at Seoul’s Sulwhasoo flagship store in Sinsa-dong.

The event was part of Korea Grand Sale, an annual shopping and tourism festival for foreign visitors.

A traditional tea ceremony and beauty class were held and ten foreign invitees promoting the sale attended.

The sale will run through Feb. 29 with discounts offered on a range of items including cosmetics.

Reporter: Kim Minji
Director: Jeon Han
Director of Photography: Kim Sunjoo
Editor: Choi Taesoon