By Lee Jihae
Video = LOONA's official YouTube channel
The music video for "PTT (Paint The Town)" by LOONA raked in 10 million views as of June 30 at 4 p.m., just two days after the video's release on YouTube.
The K-pop girl group is this year's promotional ambassador for the Korean Culture and Information Service, an affiliate of the Ministry of Culture, Sports and Tourism.
"PTT" is the title track from "& (And)," LOONA's fourth mini-album. The video is the group's fastest to reach 10 million views since LOONA's debut in 2018, and topped the chart YouTube Worldwide Trend on June 29.
The music video's message is to become independent while ignoring taboos or other people's opinions. It features Bollywood-style song elements.
"&" ranked among the top selections on the iTunes Worldwide Album Chart and hit No. 1 on the iTunes album charts in 31 countries including Argentina, Australia, Brazil, Cambodia, Canada, Chile, Mexico and Singapore.
jihlee08@korea.kr
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