The media artist unit A'strict from July 27 to Aug. 2 will screen "Waterfall-NYC," an animated video of a giant waterfall gushing over New York's red brick buildings and steel structures at New York's Times Square. The photo shows a projected image of the video. 

By Lee Jihye and Joung Haseung 

Photos = Kukje Gallery 

An animated video of a 100-meter waterfall created by the Korean media artist unit A'strict will be shown this month on a large screen at New York's Times Square.

The Seoul-based Kukje Gallery on July 15 said A'strict from July 16 to Aug. 2 will sequentially showcase two of its public artworks at the famed section of the Big Apple, including the one of the waterfall. 

A'strict is one of the gallery's exclusive artists. 

From July 16-26 between noon and midnight, the unit will also screen "Whale #2," a minute-long animated video of a whale dancing dynamically at the top of every hour and every half hour. 

This piece shows the surreal scene of a 3D whale dancing along with the movement of waves on a screen measuring 1,400 sq. m at the center of Times Square. 

From July 27 to Aug. 2, "Waterfall-NYC," an animated video of a refreshing giant waterfall spilling over the city's red brick buildings and steel structures, will be screened. 

This piece will be shown on an electronic display 102.5 m high comprising four screens on the exterior of the One Times Square building in the heart of Times Square. The digital waterfall is nearly three times larger than "The New York City Waterfalls" made in 2008 by world-renowned installation artist Olafur Eliasson. 

The two works are the first by A'strict to be presented in the U.S. The unit was launched by D'strict, a design company that first drew attention for its "Wave" piece screened on the large LED screen at the Seoul COEX's K-pop Square in the city's Samseong-dong neighborhood of Gangnam-gu District. 

The gallery said, "At this point during the pandemic, we will again prove the role of public art transcending national borders and the existence of Korean media artists," adding, "We will not only comfort the public but also earn the attention of the international art community." 

From July 16-26, "Whale #2," an animated video of a dancing whale, will be screened at New York's Times Square. The photo shows a projected image of the video. 

shaadiya1223@korea.kr