The Korean Cultural Center (KCC) in Brazil through Aug. 20 is hosting "Lights of Korea: Jinju City Exhibition" in Sao Paulo. (KCC in Sao Paulo)

By Park Hye Ri

Brazil's largest city of Sao Paolo is hosting an exhibition of the cultural content of the southern city of Jinju, Gyeongsangnam-do Province.

The Korean Cultural Center (KCC) in Sao Paolo through Aug. 20 is hosting "Lights of Korea: Jinju City Exhibition." 

The exhibition is part of an agreement signed in July last year between the KCC and Jinju City Hall to promote regional cultural content and Hallyu (Korean Wave).

On display are about 1,200 lanterns used at the Royal Culture Festival held at Gyeongbokgung Palace in Seoul and the Jinju Namgang Yudeung (Lantern) Festival. 

The lanterns displayed at "Lights of Korea: Jinju City Exhibition" attract visitors in Sao Paolo, Brazil. (Jinju City Hall)

Hamo, the otter mascot of Jinju, greets visitors at the entrance of the exhibition dressed in silk Hanbok (traditional clothing).

Other highlights are photo zones at a tunnel strewn with Jinju lanterns, Jinju silk fashion show at an eight-m photo zone and lantern-making event for children. 

The KCC said exhibition-related posts on its Instagram account are seeing high interest from locals, with about 125,000 responses including "likes" and comments.

In its first 10 days, the exhibition drew about 14,000 visitors, and Sao Paolo's tourism board designated it a weekend tourist attraction on the city's official Instagram account.

"We're very pleased to organize this exhibition through cooperation with the city of Jinju," KCC Director Kim Cheul Hong said. "We will continue striving to introduce to Brazil the beautiful cultures of Korea's many regions."

This is a scene from "Lights of Korea: Jinju City Exhibition" in Sao Paolo, Brazil. (KCC in Brazil)

"Lights of Korea: Jinju City Exhibition" runs through Aug. 20 in Sao Paolo, Brazil. (KCC in Brazil)