By Hong Angie
Video = CJ ENM's official YouTube channel

A promotional video for Busan's bid to host the 2030 World Expo has been released.

The entertainment and media company CJ ENM on Sept. 20 said it released the video that it produced featuring the K-pop girl group Kep1er ahead of the official announcement of the event's host city in November.

Made under the concept "Fresh Wave," referring to a new wave, the video expresses the theme of the Busan Expo "Transforming Our World, Navigating Toward a Better Future." The nine Kep1er members, who are symbolized by the nine circles in the Busan Expo's logo, are shown coming together in the port city's past, present and future to complete the Busan Expo.

Against the backdrop of the city's leading tourist attractions like the Gwangandaegyo and Busanhangdaegyo bridges, Suyeongman Bay Yachting Center and Gamcheon Culture Village, the group delivers messages of support for the bid as well as at Chinsu Park in the Northern Port of Busan, where the expo would be held.

The background music is "We Fresh," the title track of Kep1er's third EP "Troubleshooter" released in October last year. The song conveys a message of hope that anything is achievable by overcoming fear and facing challenges together even in the face of difficulties.

"By joining forces with the globally trending girl group Kep1er, we expect a massive response from K-pop fans all over the world," CJ ENM said. "As a leading company representing K-Culture, we will do our best until the end for success in Busan's bid to host the World Expo."

CJ ENM on Sept. 20 released a promotional video featuring the K-pop girl group Kep1er for Busan's bid to host the 2030 World Expo. (CJ ENM)

shong9412@korea.kr