The Ministry of Culture, Sports and Tourism on May 29 launched the promotional event "2024 The Senses of K-culture," which runs through November, to allow expats to experience a wide range of Korean culture. Seen is an aerial view of Donguibogam Village in Sancheong-gun County, Gyeongsangnam-do Province. (Jeon Han)

By Margareth Theresia

The Ministry of Culture, Sports and Tourism has launched an event allowing expats to experience a wide range of Korean culture.

The ministry on May 29 announced the joint launch of "2024 The Senses of K-culture" with the Korea International Broadcasting Foundation featuring six programs running through November.

The first is a trip to the trendy Seongsu-dong neighborhood of Seoul's Seongdong-gu District for foreign content creators and international students to explore pop-up stores run by Korean companies. Afterwards, the participants will create content based on their experiences for sharing on social media.

Next are events focusing on aspects of Korean culture not that well known worldwide: mountain village cuisine in June, natural dyeing in July and hanbang (traditional Oriental medicine) in November. For this, visits to Hachu-ri Sanchon Village in Inje-gun County, Gangwon-do Province, the Natural Dyeing Center in Naju, Jeollanam-do Province, and Donguibogam Village in Sancheong-gun County, Gyeongsangnam-do Province, will offer the nation's flavors, style and relaxation.

After all the events conclude, a broadcast program featuring the participants' activities and the content they created will be globally aired on Arirang TV and online.

Every year, the ministry offers diverse programs for expats to experience and understand Korean culture. This year, the goal is to promote a positive image of the nation to embassies, cultural centers, staff at international organizations and foreign students.

"This year's 'The Senses of K-culture' project was designed to showcase Korea's diverse appeal to influential leaders of public opinion like the heads of foreign fan clubs and content creators," said Yong Hoseong, deputy minister and head of the ministry's International Cultural Affairs and Public Relations Office.

"We hope that participants from each country capture Korea's interesting aspects through original content to widely spread a positive image of Korea."

This is the official poster for the event "2024 The Senses of K-culture." (Ministry of Culture, Sports and Tourism)

margareth@korea.kr