The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization from Nov. 21-23 will jointly host the Souvenir Fair 2025 at Dongdaemun Design Plaza in Seoul's Jung-gu District. (Ministry of Culture, Sports and Tourism)

By Aisylu Akhmetzianova

A festival this weekend will serve as a one-stop venue for all kinds of souvenirs representing leading tourism attractions in the country.

The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization (KTO) on Nov. 19 announced their joint hosting of the Souvenir Fair 2025 from Nov. 21-23 at Dongdaemun Design Plaza in Seoul's Jung-gu District.

Marking its fourth year, the event will have 134 participating companies and organizations -- the most in its history -- such as Incheon Metropolitan Government, Busan Tourism Organization and BC Card.

Under the theme "A Wonderland of Exciting K-Goods," the exhibition will feature immersive interactive spaces that use tourist souvenirs as play tools.

The exhibition hall comprises seven sections: stationary and office supplies; beauty and cosmetics; crafts; household goods; fashion accessories; processed foods; and items of Tour Dure, a project aimed at stimulating regional communities and promoting sustainable economic development. Other highlights are zones featuring the winners of this year's Tourism Souvenir Contest; Souvenir Select Shop; and those from a tourism program for local governments.

Individual consultations will also help companies with market development and promote collaboration.

For a more memorable visitor experience with souvenirs, interactive programs will include a quiz show for award-winning works hosted by comedians Kim Wonhun and Eom Jiyoon and a souvenir sale.

More information is available on the fair's official website: kto.visitkorea.or.kr/kor/souvenir (Korean only).

aisylu@korea.kr