By Xu Aiying
Photos and video = Netflix

Netflix, which marks its 10th anniversary in Korea this year, has held an event stressing its confidence in Korean content, pledging long-term investment and more viewer choices through new K-dramas, movies and entertainment programs.

The streaming service on Jan. 21 held "Next on Netflix 2026 Korea" at the hotel Conrad Seoul to announce new releases this year.

"Netflix and Korea have been together for 10 years," said Don Kang, the company's vice president of Korean content. "For the past five years, over 210 Korean works have placed within the global top 10, confirming that the saying 'What is most Korean is the most global' has come to fruition."

"Netflix has a firm belief in the potential and future of Korean content," he added. "We pledge continued long-term investment."

Don Kang, Netflix's vice president of Korean content, on Jan. 21 gives the opening speech at the event "Next on Netflix 2026 Korea" at the hotel Conrad Seoul in the capital's Yeongdeungpo-gu District.

Netflix unveiled that day a lineup that included highly anticipated Korean works.

Among K-dramas, the original series "Can This Love Be Translated?" topped the platform's chart for series not in English in its second week after debuting on Jan. 16. "Boyfriend on Demand" featuring Jisoo from K-pop sensation BLACKPINK and actor Seo In-guk will be released in the first quarter, while "The Scandal" with Son Ye-jin comes out in the third.

Writer Noh Hee-gyoung's new work "Tantara" has attracted attention for its A-list cast of Song Hye-kyo, Gong Yoo and Cha Seung-won. Slated for release in the fourth quarter, the series is about people during the violent and brutal 1960s and 80s who dreamed of major success despite having little to nothing.

In cinema, "Possible Love" has grabbed the most headlines as director Lee Chang-dong's first film in eight years and starring veteran actors Jeon Do-yeon, Sul Kyung-gu, Zo In-sung and Cho Yeo-jeong. The movie portrays the intertwining worlds of two couples whose lives are complete opposites and how cracks spread in their daily lives.

The third season of the hit reality cooking show "Culinary Class Wars" will be released in the fourth quarter.

Actors Jeon Do-yeon (left) and Son Ye-jin (center) and chef Anh Sung-jae on Jan. 21 talk about their new works at "Next on Netflix 2026 Korea" held at the hotel Conrad Seoul in the capital's Yeongdeungpo-gu District.

Jeon, Son and chef Anh Sung-jae from "Culinary Class Wars" attended the event to discuss their upcoming works.

"I feel like I've had a variety of experiences in Netflix. I've acted in black comedies and done action scenes," Jeon said. "I'm glad to show a new work to viewers around the world."

Son called "The Scandal" a "work through which viewers can see the landscapes, Hanbok (traditional clothing) and Hanok (traditional houses) of the Joseon Dynasty."

"I hope for global fans to rediscover the beauty of the Joseon Dynasty through the restrained colors and empty spaces on screen, as well as the spatial sense of Hanok that truly embodies Korean beauty."

Starting with the announcement of theses releases, Netflix will release new works featuring Korean stories and aesthetics.

xuaiy@korea.kr