Honorary Reporters

Sep 23, 2020

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By Honorary Reporter Anahi Cortes Salazar from Chile

Photos = Sevali and music video for "Ice Cream"


The K-pop super girl group BLACKPINK late last month dropped its single "Ice Cream," which was done in collaboration with American singer Selena Gomez. The music video for the song broke YouTube marks for views on the day of its release, and the hit ranked in the top 10 on Billboard's Global 200 and Global Excl. U.S. charts.

The four members of the group also wore costumes full of color and striking details that led to fans recreating some of their looks. A Chilean was behind bringing the clothing to life.

Sebastian Albornoz de Ruffray was born and raised in Chile, but went to London in 2012 to study design. Having worked for major fashion houses such as Alexander McQueen, Tom Ford and Balmain, he later launched his Sevali brand, whose biggest client is perhaps the K-pop group.

The following are excerpts from an interview with the designer on his fashion experience and his creations on the music video for "Ice Cream.”




Do you remember your first creation and its inspiration?
I've always been interested in costumes but it took a while before I could dedicate myself to them professionally. My first creations were modifications of my own clothes; I embroidered chains on my coats and studs on my leather jackets. Alexander McQueen was one of my first inspirations and remains one to this day.


In the music video for "Ice Cream," BLACKPINK members Lisa and Jisoo wear items from your Upcycled collection. Tell us more about these creations?

My collections are strongly linked to upcycling techniques and the development of deconstructed pieces. My company was contacted by one of the group's stylists interested in working with us for the video. Jisoo used a piece from our first collection, a dress in different shades of pink and made from vintage vests. Lisa used a glove from my second collection reconstructed from old leather jackets.

Jisoo (left) wears a pink dress from Sevali's Upcycled collection. (Sevali)


What do you think of Korean fashion? 

I like that it's experimental and how it moves away from the West's aesthetic canons. I think it's disruptive to the gender preconceptions as a progressive fashion style.



Lisa (left) wears a white leather glove from Sevali's Upcycled collection. (Sevali)



enny0611@korea.kr


*This article is written by a Korea.net Honorary Reporter. Our group of Honorary Reporters are from all around the world, and they share with Korea.net their love and passion for all things Korean.