By Honorary Reporter Monthi Rosselini from Indonesia
Photos = Dudu Craft

Many Indonesian entrepreneurs have created products related to Korea due to the explosive popularity in Indonesia of Korean food, fashion and many other sectors of Korean culture. Duwi, also known as Dudu, makes Korean-related products that enjoy high demand.

The following are excerpts from an interview with Dudu.

 
Briefly describe your company.

I started Dudu Craft in 2016 in a village at the foot of Mount Lawu Magetan in East Java. I started it as a small business because of my interest in utilizing patchwork fabric scraps from tailors that were thrown away or even burned. 

 
The first product I made was a Korean decorative doll. I was inspired by my love of watching Korean historical dramas set in the Joseon Dynasty. Over time, however, I got more business ideas from these patchworks. My company makes not only Indonesian costumes for dolls but also those inspired by cultures in various regions. Among the other costumes I've made, those featuring Hanbok are the most popular.

What inspired you to create traditional Korean costumes for dolls?

I'm a huge fan of the historical Korean drama "Jewel in the Palace." After watching it, I badly wanted a doll clad in Hanbok. I thought of making my own because I didn't know where to buy one at the time. Nowadays, many doll hobbyists look for customized Korean dolls.

What do you think of Korean culture?

Korean culture is very interesting. I've never learned about it in detail, but I've picked up a lot through watching Korean dramas. The beauty and elegance of traditional Korean clothing and hairstyles are unique. I hope to visit Korea one day to learn more about Korean culture. 

How much are your dolls?

Prices start from IDR 49,900, or USD 3.50. The dolls are made of plastic, so the prices are affordable. If a customer requests the use of better materials to make the dolls, we can do that.

Dudu poses with her Hanbok-wearing dolls and costume collection.