By Honorary Reporter Reem Wagialla from Sudan
Photos = Duha Fareed

For Sudanese designer Duha Fareed, fashion began as a personal passion and evolved into her platform for cultural storytelling. In her latest collection Luna Bloom, she explores the delicate art of cross-cultural fusion, drawing inspiration from Hanbok (traditional clothing) while staying rooted in Arab aesthetics. 

The designer in an interview described her journey, design philosophy, and the importance of authenticity and respect when blending cultural influences.

The following are excerpts from an email interview with her on May 7.

Duha Fareed works on the early stages of her design process.

Describe your journey and inspiration in fashion design.

I'm from Sudan, 30 years old, and the founder and designer of the brand DuhaFareed, which is based in Qatar. I started designing as a hobby in 2018, creating my own clothes when I couldn't find pieces that reflect my style. After people began asking about my outfits, I saw an opportunity to turn my passion into a brand. Now I'm pursuing it professionally, studying for a diploma in fashion design to strengthen my skills.

I've always been drawn to the richness of traditional clothing. During my research for cultural inspirations, I was captivated by Hanbok's neckline; its elegant yet strong character perfectly aligned with my design philosophy. I styled these elements through an Arab lens, curious to see how traditional Korean clothing would look when combined with Arab influences.

What made the process exciting was blending elements from both traditional Korean men's and women's attire. Though initially hesitant, I found that combining certain features made the designs more wearable and culturally suitable for Arab audiences while staying true to the traditional Korean spirit.

How do you approach cultural fusion in your creative process?

My process begins with a central theme that inspires me. I start by creating a research book, which is crucial and typically takes the most time. It includes visual references, images, colors, articles, textures and cultural elements that help build the collection's world. After setting the direction through color palettes and research, I move on to selecting fabrics and implementing the designs.

The final step is the photoshoot, which I consider vital for completing the vision. It's not just about capturing the garments, but about bringing the whole concept to life visually.

The designer's Luna Bloom collection blends Korean and Arab styles. 

What differentiates your approach toward cultural fusion in fashion?

What sets my work apart is the intentional storytelling behind each collection. Every piece begins with a strong concept based on deep research. I also seek to balance strength and femininity, creating silhouettes that are both expressive and empowering.

What is your hope for your activities on the Korean and Arab markets?

While I haven't yet fully entered the Korean market, I hope Korean audiences can connect with my reinterpretations of their cultural elements. In the Arab region, some find my style different from what they're used to, which is why I include more approachable pieces in each collection. It's about finding that balance between staying true to my vision and creating space for people to gradually connect with it.

msjeon22@korea.kr

*This article is written by a Korea.net Honorary Reporter. Our group of Honorary Reporters are from all around the world, and they share with Korea.net their love and passion for all things Korean.