By Honorary Reporter Maria Zubkova from Ukraine

Photos = Maria Zubkova

This year's K-Content Expo from July 1-3 was held at Prague Congress Centre in Prague, the Czech Republic, bringing together Korean creators, global entertainment companies and European industry professionals through business meetings and interactive cultural programs.

Organized by Korea's Ministry of Culture, Sports and Tourism and the Korean Creative Content Agency, the event highlighted Korean content in broadcasting, gaming, animation and emerging technologies while creating opportunities for cooperation between Korean and European partners.

It also highlighted Korean culture through interactive programs featuring beauty and cosmetics, dance and music.

Czech beauty influencer Jana Darmovzalova Lhotova on July 2 demonstrates Korean beauty makeover techniques at the K-Content Expo at Prague Congress Centre in Prague, Czechia.

The Glow Zone & Skin Discovery Lab featured Korean skincare products and beauty technology. Visitors tested products, learned about the latest trends in Korean beauty, and received personalized skin analyses and recommendations using diagnostic equipment, something I tried myself.

Choreographers and dancers (from left) Aiki, Rihey and Choi Hyojin on July 1 prepare to hold a dance program at the K-Content Expo held at Prague Congress Centre in Prague, Czechia.

The cultural program also featured performances by Czech dance crews and workshops by Korean choreographers and dancers Aiki, Rihey and Choi Hyojin. During interactive K-pop dance sessions, visitors joined the performers on stage.

Eppoque Orchestra on July 1 performs songs from K-dramas on the opening day of the K-Content Expo at Prague Congress Centre in Prague, Czechia.

The opening day concluded with a performance by Eppoque Orchestra featuring its versions of music from K-dramas.

ljyhwa@korea.kr

*This article was written by a Korea.net Honorary Reporter. Our group of Honorary Reporters are from all around the world, and they share with Korea.net their love and passion for all things Korean.