By Honorary reporter Preeti Rawat from India

The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency (KOCCA) from Aug. 31 to Sept. 2 hosted the KOR–IND K-Content BizWeek at the hotel Hyatt Regency in New Delhi, India, to foster partnerships and expand business networks.

Kim Young-soo, director of the KOCCA India Business Center, on Aug. 31 gives a speech at the intellectual property program "Spotlight on K-IP" at the hotel Hyatt Regency in New Delhi. (Preeti Rawat)

The three-day event attracted 20 Korean content companies and 73 Indian counterparts. Attending were Oh Jin-hee, deputy chief of mission at the Korean Embassy in India; Shri Prabhat, additional secretary at India's Ministry of Information and Broadcasting; Kim Young-soo, director of the KOCCA India Business Center; and Ashish Kulkarni, a board member of Indian Institute of Creative Technologies.

The event opened on Aug. 31 with the India Strategy Forum, which explored perspectives on the South Asian country's content industry, localization and business environment. This was followed by the program "Spotlight on K-IP," where 10 Korean companies presented their content intellectual properties in animation, characters, broadcasting and gaming.

Korean and Indian content companies on Aug. 31 hold networking and business consultations at the hotel Hyatt Regency in New Delhi. (Preeti Rawat)

Participants on Sept. 1 continued discussions through networking and business consultations and concluded with signing of memorandums of understanding in the evening. Over the event period, KOCCA recorded 320 individual export consultations.

Representatives from participating Korean and Indian companies, organizing staff and volunteers on Sept. 1 pose for a group photo at the KOR-IND K-Content BizWeek held at the hotel Hyatt Regency in New Delhi. (KOCCA India)

Growing Indian interest in Korean content has also expanded business exchanges between the two countries. One was the KOR–IND K-Content BizCon in Mumbai from May 5–6, featuring 46 companies from both countries. 

Building on the connections made in Mumbai, KOCCA continued these exchanges through the event in New Delhi.

By linking Korean content companies with potential Indian partners and facilitating subsequent discussions, KOCCA sought to develop sustained bilateral cooperation in content industries rather than relying on one-off promotional events.

ljyhwa@korea.kr

*This article was written by a Korea.net Honorary Reporter. Our group of Honorary Reporters are from all around the world, and they share with Korea.net their love and passion for all things Korean.