An online platform on March 28 began trial service for providing tourism information and multimedia content on Korea. Jointly opened by the Ministry of Culture, Sports and Tourism and Korea Tourism Organization, the platform offers digital content on tourism in Korea such as tourism information and multimedia content. (Image captured from homepage of Korea Tourism Content Lab homepage)

By Aisylu Akhmetzianova and Yoon Sojung

An online platform with 700,000 pieces of content on tourism in Korea has debuted. 

The beta service of Korea Tourism Content Lab (conlab.visitkorea.or.kr) was launched on March 28 as a collaboration-based open platform that collects digital content related to tourism and multimedia. The Ministry of Culture, Sports and Tourism and Korea Tourism Organization (KTO) jointly devised the platform. 

The lab is a unified management system for tourism content that used to be individually produced and handled by local governments and public institutions nationwide that gathered such data from all over the country.

An estimated 700,000 pieces of registered tourism content including information on tourism in Korea in other languages and related images are conveniently available for anyone to view and use. 

The KTO plans to provide diverse services for travel information to portal sites and online travel agencies through content partnerships with influential private media. Local governments and the Regional Tourism Organization (RTO) are expected to get from the platform the publicity benefit of promoting tourist attractions across the country.

Even after the portal beta service starts, the platform will maintain continuous updates to boost the quality of service and secure a wide variety of content in cooperation with regional entities and the RTO.

The official service will be opened in late April.

aisylu@korea.kr